Hi there! I’m Russell.
☞ Award-Winning Senior Creative Director. Experiential Leader. Creative Strategist. Copywriter.
I am a storyteller who works in Brand Experience. I develop the big ideas at the heart of immersive, multi-channel programs, then I lead the teams that bring them to life from pitch to execution.
I’ve designed all kinds of experiences, from alternate dimensions that rocked fans’ worlds, to product launches, to immersive attractions.
I have led inter-agency teams to take a single experiential idea and build it into a fully integrated campaign with Brand Experience at the center.
If you want a peek inside my mind, you can read how I geek out over creating experiences for the world's most passionate geeks.
For a long time, brand stories were primarily told through ad spots. Now, as Brand Experience takes a bigger and bigger role in the marketing mix, we are just starting to discover the possibilities.
I am passionate about stories told through experience and have been ever since my early days working in theater. I believe that a great idea, crafted into a purposeful experience, has the power to create real impact, real joy.
I’m always ready to tell a new story. Get in touch, so we can tell one together.